How I Got My Job as Playful Promises’ Digital Marketing Executive

This week we speak to digital marketing whizz Michaela about what life is like working at one of the world’s coolest lingerie brands.

Michaela Profile

What is your job? 

I currently work for lingerie brand Playful Promises as the digital marketing executive.

How did you get your job?

I’d made a move out of fashion for a short while and was itching to get back in. I spotted the ad on Linkedin and then a friend sent me it and was like ‘you would be perfect for this’! As they say, the rest is history. I had two interviews and from the moment I got there I felt I’d fit in with the team. I just kept praying they felt the same. I was away in LA when I found out I got the job so that was the cherry on the top.

What’s a typical work day for you?

Busy, but always exciting. The brand and design teams are next to one another, so as well as working on ideas and pushing current collections, you’re constantly thinking ahead for the next season as the samples come in. Working for a brand who are inclusive is so exciting and encouraging too. It’s not just what we put out to customers or a gimmick for sales, we stand by our ethos in every single way.

IMG 5669

What’s your go-to work wardrobe?

We’re so lucky as we can pretty much wear what we want. I want to say luckily there’s no uniform, but we all know if there was a Playful Promises uniform it’d be pretty darn cool. I find myself drawn to alternative style, so a pair of jeans and band tee, or a printed satin skirt and tee, or a dress with a belt. Living in London I’m always in a trusty pair of trainers, though.

What’s been your favourite day at work ever?

Launch days are always exciting. We put our heart and soul into the whole process of a collection, from model choices to photography and so on. So pressing the go button and seeing the response is always exciting.

What’s the best thing about your job?

Apart from all the gorgeous lingerie and swimwear, the people. We all have a mix of interests, opinions, style etc. and it’s great being in a office of kick ass women.

What do you find most challenging?

When things don’t work out.  As a creative when you try new things and you don’t get the reaction you thought, or when you plan something out in your head and the obstacles are too high to jump over so you can’t bring the idea to life, that can be frustrating and challenging to overcome.

If you could job swap with anyone for a week, who would it be?

Hmm I’d love to swap with someone like Billie Bhatia from Stylist magazine or Laura Capon at Cosmo. Their stories always make me jealous and in awe. Plus, I did used to fancy myself as a journalist, but my path turned. I have always fancied myself as a rock star too, maybe I could stand in for Debbie Harry at a Blondie show one day or Stevie Nicks  for Fleetwood Mac.

What advice would you give someone who wants to do your job?  

Don’t let anyone tell you, you can’t do it. Believe in yourself and your ideas, and work, work, work. Keep your knowledge up-to-date, listen and take on whatever you learn. Also, have a strong interest in marketing itself. Once you have that foundation you can pretty much take that from job to job.

DSC00926 is funded by navabi ( We do this to push for fairer representation of plus size women in the media. If you share this goal, please do share any article you agree with. (And, of course, do feel free to browse 10,000+ dresses, tops, suits, etc at if you'd like to support us further.)